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Pete, the Director of Petvictus invented the Pedaldish after coming home to find that before his cats could get to their food, flies were getting on the meat. Pedaldish is ‘The Lunchbox of pets’- a way to keep pet food fresh.

He had an idea and prototypes of the product, that worked, but no way to mass produce it. He was made aware of the Worcestershire County Council, European Regional Development Funded, Proof of Concept programme. Allowing entrepreneurs with new ideas, grant funding to help them.

Pete says that the grant he received let him to ‘finally have the missing link in this business chain’.