Visit Worcestershire – Our Future: Tourism and Hospitality

Thu 29th Apr 2021 at 9:30 am - 11:00 am

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This event is aimed at tourism and hospitality businesses, and will include a choice of 2 workshops run by The Hospitality Partnership, as well as updating the sector in Worcestershire about changes in the past year to Visit Worcestershire, and a vision into the future of tourism for the county.

Event Agenda

  • 9.30am               Introduction & Welcome                                                              Worcestershire’s DMO. Introducing the new brand, website, future proposed campaigns.
  • 9.45am               District Partnership                                                                         Malvern Hills District Council
  • 9.50am               Predictions, trends and insights for the tourism sector     Destination Management Organisations, national trends, the local and national review, Visit Worcestershire- the role, function and purpose of the County DMO/ Q&A and have your say live via an interactive poll


  • 10.20am               Workshops: (attendees select one to attend)
    • “Reconnecting with your Marketplace”  –  Workshop overview: Discussing opportunities, how to drive sales to get results, positive language, knowing your customer, knowing your market (competition) and collaboration – Delivered by Jan Denning, Jo Kenny – Hospitality Partnership
    • Driving Revenue through Upselling” – Workshop overview: Discussing how upselling will not only drive revenue but enhance the customer experience which will lead to repeat business and recommendations – Delivered by Jan Denning, Jo Kenny – Hospitality Partnership


  • 10.50am               Feedback and close

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