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What effect has the pandemic had on B2B marketing?

As we approach the end of the third lockdown in England, a raft of new statistics showing just how B2B marketing activities were affected by reaction to the pandemic have been published. According to an IPA Bellweather report, marketing budgets dropped more in...

How to Heat and Cool a Factory More Efficiently

Heating and cooling large, open-plan buildings can be problematic. Often, factories have open loading bays that allow hot and cold air in, and if the ceilings are very high, warm air rises and is lost. Heating such a space is often expensive, and if the building has...

How Does Omnichannel Retail Deliver Productivity Gains?

The way we shop has changed so that companies that want to sell us products have to provide us with consistent and engaging information at the various points that we interact with them. With most of us carrying around a high powered mobile computer in the shape of our...

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